![]() Now, what if there was a way you could build a passive income stream that’s actually passive? ![]() You’re responsible for every part of the process.ĭoes that really sound like a business you can do from a laptop on the beach? ![]() Look at the list above, and remember that you can’t rely on pre-built templates. Running an effective agency is in no way passive. You might hear them say things like “The world is my office” or “This is a simple passive income business”. Most course creators market their agency courses as something you can do anywhere in the world. Now, here’s the most sinister part of this whole thing: The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education. Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.Īnd if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.īecause if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness. Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”. Automation – you need to know how to connect everything properly.Email Marketing – you need to know how to follow up with prospects and customers.Design – you need to know how to design ads/landing pages to maximize conversions.Copywriting – you need to know how to tailor your ad messaging for the right customers.Media Buying – you need to know how to run ads profitably.Sales – you need to know how to convince those clients to give you money.Prospecting – you need to know how to find potential clients.That said, there are a lot of moving parts with this business model: Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results. Jordan Platten is an ad agency course guru.
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